Construction work has started at a new Travelodge hotel due to open later this year in Dagenham.
The 78-room accommodation will be located close to the area that will soon offer the largest film and television studios in London, which is predicted to generate up to 7,000 new jobs.
The new studios are planned to be created opposite Dagenham East station, and will include a visitor centre with leisure facilities.
Barking and Dagenham's council leader, Councillor Darren Rodwell, said: “The new hotel and the studios mean hundreds of jobs for local people in London’s Hollywood, from the hotel industry and construction workers to set designers, electricians and carpenters.”
The Travelodge hotel is being built by Barnes Construction through a funding agreement with Berkeley Square Developments, on behalf of Barking and Dagenham Council’s regeneration company Be First.
The site will also feature retail units on the ground floor and a Costa Coffee drive-through.
Jonathan Langham, head of commercial development at Be First, said: “Travelodge has made a commitment to Dagenham because it recognises the star qualities of the area.
“It knows Dagenham is not just about Fords and factories, it’s about films and embracing the tech industries – the new digital Dagenham.”
Bob Steward, managing director of Barnes Construction, added: “We are delighted to be playing a part in this high-profile scheme.
“In recent years we have successfully delivered over 3,500 rooms for Travelodge Hotels throughout the UK, but none which will be quite such a pull for those involved in the film industry.”
Property management company Glenny has been appointed as a consultant on a new development at an industrial site in Barking.
A new riverside development will launch next month, offering apartments on the Barking waterfront.
Work at a £1 billion development in Dagenham offering new homes and schools will start this spring, after planning permission was given last month.